December is purge season and this means that agencies will choose quality talent over a mass quantity of unprofessional or unmarketable talent. Will you make the cut???
So, your hard work paid off and you secured a spot within an agency...Yay! You're excited but will you survive PURGE SEASON? December is typically a slow month for agencies which equals downtime for them to evaluate their rosters and decide who to release. This process is a must for smaller boutique-sized agencies that only represent a limited number of talent and it’s a common practice for larger agencies too. So I'll ask again...will you survive this purge season and make the cut for the 2018 roster? Here are a few reasons that
an agency might remove you from their roster:
1. Inactive for too long - It’s okay if you have to “book out” or mark your child unavailable for auditions,for a moment, in order to take care of affairs or focus on a heavy school season. If you change your status to inactive or booked out, make sure you contact your agent when you are available to work again. Don’t assume that your agent will remember that you requested a month off and will start to submit you again automatically. It is the responsibility of the talent to ensure their status is returned to active. Be sure to reach out, say hello and start booking again.
2. Not Booking - Sometimes the agency relationship just isn't a good fit or despite an agent’s diligent efforts to send you out, you still don't book the gig. Regardless of the reasons why, if you're not booking, you’re not booking period! An exception would be if you are requested for auditions often and maybe even receive callbacks (2nd audition) but then still don’t book the gig. This could mean that clients like your look and feel you are marketable but possibly your competition was more qualified. Your agency might take this under consideration for a short period and discuss training or photos that could help you begin to book gigs. Nevertheless, one agency doesn't fit everyone so make sure you do your research and ensure that the agency you select next fits your brand and goals. Look for the department and clients that match your look and consider bypassing an agency that doesn’t meet your needs. Consider your time with this agency a learning experience and move on.
3. Consistent Cancellations / Non-responsive / Tardiness - Agents rely on their talent to be responsible and professional when booked for a job or just in daily communication. If you are consistently cancelling, not responding promptly and/or repeatedly tardy; agents will release you rather than damage their relationship with the client. It is the responsibility of the talent to be prompt for all bookings and auditions, this also includes requests for auditions. Be sure to double check your calendar before confirming that you can make an audition. The slot that an agent held for you could have been used for another performer but you grabbed the slot prematurely and eliminated the potential for your agent to book that commission on someone else. This repeated behavior can impact your agent’s commission over time and that will absolutely not last long. Your agent will notice it and your audition request WILL slow down.
4. Too Much Drama or Excessive / Unnecessary Communication - Don’t be a drama queen! No one wants to deal with a dramatic parent or talent and most certainly not your busy agent. While you should feel comfortable to ask basic questions about pay, location and other information; be careful not to go overboard. Ask the pertinent questions but don’t become a nuisance with self absorbed or self-fulfilling matters. Examples: “Why didn’t my child get selected for the gig, the girl they picked is less talented than mine” or “We haven't heard from you in two weeks, but I know that other actors are being sent out because I saw them auditioning on their Facebook post”. Does this sound like you??? If so...STOP! Most agencies have zero-tolerance for drama-filled rants or erratic behavior, save the drama for the stage or the big screen. Even if your child has lots of talent, you as the parent manager can break an agency relationship with unnecessary communication.
5. Not Willing To Grow / Invest (Take agency advice) - With the pool of talent growing every day, you must take the steps to stand out. Agencies provide feedback and suggestions to help talent increase their ability to get booked so everyone can get paid; which leans to the truth that they typically won't steer you wrong because it benefits them too. If you do not heed the suggestions of the agency, do not be surprised if you receive little to no bookings. To be clear, we’re not recommending that you pay for every class or photographer they suggest. However, you should take into consideration their feedback and negotiate to shoot with affordable “quality” photographers or train with acting studios you have a rapport with that produce great results. Agents know what their clients like, so listen up!
6. Out-of-State Talent, too far for auditions (3 strikes policy) - Agencies will take a risk on out of state talent occasionally and you can be successful working for an out-of-state agency but it takes work. If you aren't able to be on-time, consistent and meet the demands of the job; you may become a liability. If an agency agrees to represent you, they will allow you the opportunities to adjust to the newness but it is like baseball … once … twice … three strikes and you're out! You miss 3 auditions or decline opportunities 3 times and you're out of there. Be honest upfront about your availability and willingness to travel so you and the agency can decide if this is a good match before wasting everyone’s time and resources.
In conclusion, December is all about cleaning house to gear up for a strong opening to the new year. Agencies have to evaluate their roster and plan power moves just like you have to evaluate your finances, fitness goals, career moves and more to step into an awesome 2018. Do some serious self-reflection about the relationship you’ve built or broken with your agencies and do some damage control to salvage it now before you get purged. Do you want to ensure that you’re on the right side of the roster in 2018? Snag a quick consult with Coach BJ Gianni to evaluate your photos, training and career habits.
Thanks for reading. If you haven't done so, please join our email community for special offers and more great information.